Manager - Partnership Marketing - Panthers
Position: Manager - Partnership Marketing - Panthers Department: Corporate Partnerships Reporting Relationship: Reports to the Senior Director of Partnership Marketing Status: Full-Time (Exempt) Position Summary The Partnership Marketing Manager manages the day-to-day relationships with select Carolina Panthers partners, including account management, contract fulfillment, and retention efforts, with the goal of successfully providing our partners with best-in-class service and flawless execution. Primary Responsibilities * Serve as primary contact for all assigned partnership accounts * Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners. * Co-create with the customer, and track, key performance indicators (KPI's) for Corporate Partnership relationships * Source and curate data supporting the KPI's for the quarterly business reviews and throughout the partnership (e.g. one-off infographics) * Position and present customer objectives and data in a platform customized to the audience (e.g. exec summary for the C-Suite) * Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met. * Coordinate the implementation of branding and activations during Panthers game days and other events including digital signage, in-game features, and fan engagement activations. * Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media. * Initiate and maintain regular contact with client and/or client's agency, developing strong professional relationships. * Lead quarterly business review meetings with customer stakeholders * Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all * Develop a deep understanding of your Corporate Partners business (how they make money, go to market strategy, financials, macroeconomic forces, etc.) and how those impact our customer relationship * Brainstorm and collaborate, on a regular basis, incremental ideas on how to deliver KPI's to meet customer expectations and provide upsell solutions * Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells * Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events * Other duties as assigned Qualifications and Education Requirements * Bachelor's degree in relevant field * At least 5 years of relevant work experience * Must be proficient in MS Word, Excel, PowerPoint, and Outlook * Must be willing to work flexible hours, including some nights, and weekends * Must be willing to travel when necessary * Must pass pre-employment screens Skills for Success: * Develop and maintain courteous, effective and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts. * Must be able to follow company policies and procedures. * Must maintain appropriate levels of confidentiality with regard to partner and club matters. * Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards and work deadlines and all scheduled meetings. * Proven track record in managing and onboarding long-term, top tier integrated marketing partnerships * Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment * Creativity to develop strategic and purpose driven solutions * Excellent spelling, grammar, proofreading skills and a strong ability to communicate both orally and written * Must adapt, with minimal or no advance notice, to changes in how business is conducted, and work is accomplished. * Excellent organizational skills and attention to detail * Excellent communication skills, able to work with multiple stakeholders and personalities. * Dynamic interpersonal skills and approachable personality. * Works well under pressure while maintaining a positive attitude * Must be a reliable team player who thrives in a collaborative, fast-paced environment. * Must be able to multi-task while managing time successfully Physical Requirements * Sitting at desk and computer for long periods of time * Prolonged periods of standing, walking * Must be able to lift 15 pounds at a time Work Environment This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions). The job may require travel to off-site partnership events.