Product Marketing Lead Remote within The United Kingdom

## Key Responsibilities 📍Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth.. 📍Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market. 📍Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential. 📍Be the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space 📍Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning 📍Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively. 📍Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging. 📍Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement. 📍Mentor junior product marketers - Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence. ## Who You Are 📍3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment. 📍Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus 📍Must have had experience catering to the US market 📍Tangible experience in driving revenue through GTM initiatives. 📍Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns. 📍Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done. 📍Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you. 📍Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments. **Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.**