[Remote] Customer Advocacy & Storytelling Lead

Note: The job is a remote job and is open to candidates in USA. Toast creates technology to help restaurants and local businesses succeed in a digital world. They are seeking a creative and strategic leader to drive customer advocacy and storytelling, partnering closely with Sales, Marketing, Customer Success, and Product to elevate customer voices and support revenue-driving initiatives.


Responsibilities

  • Lead the strategy and ongoing evolution of Toast’s customer advocacy efforts
  • Identify, cultivate, and manage relationships with customer advocates across the business through recognition and engagement initiatives
  • Own and execute a cohesive customer proof strategy in partnership with key internal stakeholders
  • Ensure customer proof is easily accessible and effectively leveraged across go-to-market teams
  • Own the customer storytelling approach for internal and external events, including identifying customers, shaping narratives, and supporting customer participation
  • Partner with Sales to support customer storytelling and proof needs for priority opportunities
  • Ensure relevant customer examples and proof points are available to support high-impact, revenue-driving conversations

Skills

  • 6+ years in customer marketing, brand comms, or content-focused roles within B2B or tech
  • A strong storyteller with excellent written and content development skills
  • Comfortable partnering with Sales and cross-functional teams to support go-to-market priorities
  • Able to manage multiple initiatives and navigate cross-functional work in a fast pace environment
  • Passionate about elevating customer voices and driving impact through storytelling
  • Well-organized, with a thoughtful, structured approach to customer advocacy and storytelling

Benefits

  • Competitive compensation and benefits programs
  • Cash compensation (overtime, bonus/commissions, if eligible)
  • Benefits
  • Equity (if eligible)

Company Overview

  • Toast is a point-of-sale and restaurant management platform designed for businesses in the food service and hospitality industry. It was founded in 2011, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is

    • Company H1B Sponsorship

  • Toast has a track record of offering H1B sponsorships, with 26 in 2025, 32 in 2024, 39 in 2023, 66 in 2022, 29 in 2021, 17 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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