SENIOR CONTENT MARKETER, CUSTOMER LIFECYCLE

About the position

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

Responsibilities

• Translate journey insights and customer needs into content that supports product adoption and deepens customer value.
• Take a systems approach to content creation—designing content for atomization, reuse, and cross-channel delivery.
• Collaborate effectively across Customer Success, Product, XM Basecamp, XM Institute, PMM, etc. to align content with key programs and goals.
• Balance creativity with clarity, always putting customer value first.
• Proactively gather and incorporate customer feedback to refine content strategies and ensure they resonate with audiences.
• Define the content needed to support lifecycle journeys by persona, solution, and stage.
• Develop high-quality content that empowers our customers across touch points, including email, in-product, digital, social, and community.
• Leverage AI and modular content frameworks to accelerate content development and scale your own output across formats and surfaces.
• Partner with lifecycle managers to translate journey maps into actionable content.
• Collaborate with Field, Product Marketing, and Customer Success to integrate content into outreach, playbooks, and enablement.
• Work with Basecamp and XM Institute to embed thought-leadership, and skilling into key lifecycle journeys.
• Use Community as a channel to deliver content, spark conversation, and connect customers with relevant resources at each stage of their journey.
• Apply principles of content reuse and modular design to ensure consistency and scalability.
• Partner with the Brand and Content team to contribute to editorial standards, templates, and content performance tracking.
• Use performance data and feedback loops to continuously improve content quality and effectiveness.

Requirements

• 3-6 years of experience in content strategy, UX writing, lifecycle content, or a similar B2B content-focused role.
• Excellent writing and editing skills, with an ability to simplify complex topics and tailor tone to channel and audience.
• Experience using AI tools to accelerate content development, improve quality, or enhance efficiency.
• Clear understanding of the customer journey and content's role in customer success and product adoption.
• Ability to collaborate cross-functionally with marketing, product, education, and customer-facing teams.
• Experience with Qualtrics, Pendo, CMS tools, and marketing automation tools is a plus.
• Highly organized with strong attention to detail and content quality.
• A passion for customer experience and a belief in the impact of great content.

Benefits

• A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.